On Monday night Sheryl attended a book launch at 11 Downing Street hosted by the Chancellor of the Exchequer George Osborne MP. Sheryl was introduced in a brilliant speech by BBC Economics Editor Stephanie Flanders who once worked with Sheryl at the US Treasury and revealed that thirteen years ago Sheryl once confessed to having a crush on Gordon Brown! Sheryl then delivered a very warm, poignant and funny speech about her book to a rapt audience of MPs, dignitaries and businesswomen.
On Tuesday night we headed to the Times/ News International offices near Tower Hill. Up on their impressive 13th floor events space (with magnificent views of London), Associate Editor of the Times, Camilla Cavendish, interviewed Sheryl in front of a packed audience of over 300 opinion formers such as Martha Lane Fox, Justine Roberts and Joanna Trollope, CEOs and Times subscribers. Tickets had sold out within a matter of hours and for the first time, the Times live-streamed the event from outside their paywall. It was an engaging evening with lots of discussion and questions which continued at a drinks reception afterwards where Sheryl met the Ebury Lean In team and posed for photos. The official hashtag #SandbergTimesLive reached approximately 27,000 accounts and had a reach of nearly 56,000 people.
Then on Wednesday Sheryl put in a full day of whistle-stop broadcast and print publicity in London including Radio 4 Woman’s Hour, Radio 3 Nightwaves, RTE Radio Ireland, Channel 4 News, BBC World, The Andrew Marr Show and interviews with the Daily Telegraph and Marie Claire.